Lisa Picarille is the Publisher and Editor-in-Chief of Revenue magazine, where she develops and oversees all the content for the Revenue print publication as well as RevenueToday.com. Lisa has more than 15 years’ experience as a senior writer and editor at CMP (as executive editor of TechWeb.com), IDG and Ziff-Davis. She was also an executive producer at TechTV. Her work has appeared in PC Week, InfoWorld, Computerworld, Computer Reseller News, MacWeek, Wired.com and Rolling Stone. She began her career as a sportswriter in the Boston area, where she also worked at radio stations WBCN and WFNX as a producer and voiceover artist. Currently, she also co-hosts (with Shawn Collins) the Affiliate Thing podcast on WebMasterRadio.FM. She is also a frequent speaker at industry events including Ad:Tech.