The style and grace of a woman is a quality powerful enough to turn heads; yet a woman’s voice rarely achieves a reaction of such equal measure. In the case of Boston native Cherry Martinez, heads turn in her direction on a daily basis once words escape her lips. The female force in New York’s urban radio market has captivated listeners with her distinguishable voice for more than ten years. Hailing from the streets of Boston, Cherry began utilizing her unique vocal talents as a youth by performing in neighborhood singing groups while expressing her vibrant and sociable personality through song. With an understanding well past her years, Cherry knew that an urban talent’s success was slim in the Boston market. Setting sights on a career goal where a voice of her caliber would shine, the Honduran honey looked to the microphone behind the radio airwaves as an outlet for her creative expression. With a voice destined to keep listeners locked in, Cherry enrolled in Boston’s Emerson College to gain the educational background she would need to succeed in radio. Through college radio shows and an internship at Boston’s WILD, Cherry Martinez quickly made a name for herself in the Northern states during the early ‘90’s. A copy of her radio show landed in the hands of multi-platinum producer and rapper Eric Sermon who quickly recruited the Latina lady to perform several skits on the Def Squad compilation album, Insomnia, due to her voice’s distinct quality to stand alone. Cherry’s street sensibility and radio savvy ways placed her as a recognizable female force behind the microphone. Once Emerson College granted her with a Bachelor’s Degree in Communications, Cherry was set for the big league radio markets. Her placement among seasoned veterans at Chicago’s WGCI, Detroit’s WJLB, Philadelphia’s WUSL, Los Angeles’ KPWR, New Yorks’ WQHT and WBLS, and a position at Sirius Satellite Radio proved Cherry’s knack for providing quality material for her listeners. From intern to entertainment reporter, Program Director to full-time personality, Cherry Martinez’s current gig at New York’s WWPR Power 105.1 has earned her the top position in her time slot. “Sexy In The City,” WWPR’s Power After Hours show from 10pm to 2am, gives Cherry an outlet that allows her to bring listeners closer to their sexy and sensual sides. In less than six months, Cherry’s ratings hit the top spot during her time slot, proving the radio jock’s loyal following tunes in to hear her scintillating interviews with some of hip-hop and R&B’s major players. Although the sassy yet sweet radio jock runs New York’s night time radio market, delving into other entertainment projects gives the Cherry Martinez brand the opportunity to flourish. Hosting duties for the Access Entertainment Network’s hip-hop show “420? Degrees” and BET’s “Live From L.A.” and film roles such as DJ Pooh’s Three Strikes and a church satire titled Reverend Do Wrong Ain’t Right provided a look into Cherry’s versatility off the airwaves. Even fashion labels like Chevere Clothing have called on the radio jock to model the company’s apparel in the pages of reputable urban magazines, Rap Pages and Blaze. With these opportunities and future possibilities near, Cherry Martinez is locking down the urban radio market, running New York with her voice.